Interaction Arts & Engineering is a design studio for emerging technologies and human-centered product innovation. IA&E prioritizes developing products that cultivate healthy interactions with technology and avoid reckless exploitation of people's time and attention.
The studio's current areas of focus are:
Immersive Technologies
Agentic AI
Neuroaesthetic Design
A visionOS prototype of a spatial computing app that helps DIY builders improve their work results with true-to-scale digital twins of parts and assemblies, animated demos for assembly steps, and a guided-work user interface.
Partnered with an another agency to create an immersive experience for STMicroelectronics’ exhibition at the 2025 Consumer Electronics Show where they showcased over 60 advanced technology demos.
The generative research, analysis, and exploration that ultimately leads to a product design strategy that guides subsequent phases of the process.
Exploring a broad array of ideas to whittle down into a select group of options and a product direction to execute.
Journey mapping, UX and UI design iterations, design prototypes and other artifacts that convert conceptual framework into detailed features and functionality.
3D art, real-time programming, VFX, and SFX production to create the appropriate amount of immersion for bringing a product to life.
Writing the early versions of scripts that our devices use to sequence actions, process information, and enable interaction with content.
Putting designs and prototypes in front of people to gather feedback and measure the effectiveness of the product's design.
Terry Lawyer is the founder and principal of Interaction Arts & Engineering. His background spans business, creative, and design over his career, positioning him to help organizations produce meaningful innovations to enrich people's lives.
His work represents creative problem-solving that brings multidisciplinary teams together to explore the future and employ a design approach that informs and influences desirable, feasible, and business-viable design outcomes.
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